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Urticaria XPLAINED written by doctors, for patients.

Psoriasis Xplained. Written by Doctros, for Patients.

Urticaria XPLAINED

Medical jargon can be confusing, but we take away that confusion through storytelling. Urticaria Xplained takes us on Steph’s journey with urticaria (hives) in an engaging, informative and entertaining story. Be sure to download your copy today.

REAL EXPERIENCES

Based on Steph’s story
with urticaria (hives).

WRITTEN BY Professionals

Written by doctors in the field for up to
date and correct information.

PEER REVIEWED BY EXPERTS

Reviewed by doctors, specialists and
organisations.

INPUT FROM OUR COMMUNITY

Shared with a focus group of patients with
urticaria (hives) for first hand experience.

Download or view Urticaria Xplained XPLAINED Now

STEPH’S STORY

Steph’s urticaria came out of the blue in 2011. She said it’s been a long journey to find out firstly what causes her urticaria and also different approaches which help it. She’s tried it all!

Her motto is –“Live in the present. Life is happening now.
Don’t hang around waiting for it to start”.

What People Say

“I have reviewed the app. I love it. It is wonderful! It is the first app I have viewed addressing the emotions of chronic urticaria, as well as giving a simple and understandable medical explanation.”
“By addressing the emotions, I am positive those accessing your app will receive a great benefit. You have created a positive message addressing the shame and stigma of this condition.”
“With this app, I can see others gaining knowledge and hope about the future of their condition.”
“Congratulations on developing a very useful resource.”

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Urticaria Xplained – Living with urticaria (hives) explained through storytelling. Download your free app today.

Our Community

A COLLABORATIVE COMMUNITY EFFORT

A wide community contributed to Urticaria Xplained. The starting point being the story of Steph. From this, we involved medical experts, relevant medical bodies & institutions. The story was then peer reviewed & shared with a focus group of people with urticaria (hives) to help evolve & optimise the content. Thank you to all involved!

Dr William SmithSpecialist Immunology and Allergy Physician and Immunopathologist
Professor Connie KatelarisProfessor for Immunology & Allergy
Dr James ChoiDermatologist and Immunologist
Professor Rod SinclairProfessor of Dermatology at the University of Melbourne
Dr Katherine ArmourDermatologist
Jill SmithASCIA
Sandra ValeASCIA
Peter MonaghanSkin and Cancer Foundation Inc
Dr William SmithSpecialist Immunology and Allergy Physician and Immunopathologist
Professor Connie KatelarisProfessor for Immunology & Allergy
Dr James ChoiDermatologist and Immunologist
Professor Rod SinclairProfessor of Dermatology at the University of Melbourne
Dr Katherine ArmourDermatologist
Jill SmithASCIA
Sandra ValeASCIA
Peter MonaghanSkin and Cancer Foundation Inc

Our Partners

Medicine X would like to thank their sponsor Novartis and partners ASCIA and the Skin and Cancer Foundation Inc. for their collaboration on Urticaria Xplained.

ASCIA is the peak professional body for allergy and clinical immunology in Australia and New Zealand

For more info about ASCIA visit
www.allergy.org.au

The Skin & Cancer Foundation Inc is a not-for- profit, DGR registered, organisation which provides specialist treatment, education and research for a wide variety of skin disorders, skin cancers and melanomas.

For more info about Skin and Cancer Foundation Inc visit
www.skincancer.asn.au

Our mission is to discover new ways to improve and extend people’s lives. We use science-based innovation to address some of society’s most challenging healthcare issues.

We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible.

To find out more about Novartis visit www.novartis.com.au

About Medicine X

MEDICINE X IS MEDICINE XPLAINED BY DOCTORS, FOR PATIENTS
Medicine X translates complicated ‘doctor speak’ into an entertaining and engaging story – so that every person regardless of age, gender, culture and condition, can have access to medical information they can understand and relate to. Working as a doctor, Medicine X’s founder realised that many patients were confused about their diagnoses, and didn’t have a proper understanding of their conditions or treatments. There was a disconnect between the language that doctors use, and what patients understand. Because of this, many people feel hopeless and anxious at a very difficult time in their lives.

This is why Medicine X was created. We believe there is a better way. We believe all patients should feel informed and empowered so they can become engaged in their personal and medical decisions.

Medicine X connects the stories of real people with artists and medical experts, to turn complex medical information into stories that people can understand and relate to.

For more info about Medicine X visit www.medicinex.com

Copyright 2016 Medicine X

In accordance with the information standard, the editorial content is written independently of the sponsor and judged free of any conflict of interest. The information in the app is of a general nature and is not intended as a substitute for professional health advice. Nobody should act in reliance on any statement contained in this book and all persons should always obtain specific advice from a health professional. Medicine X Ltd has made reasonable efforts to ensure that the health information contained in this book is accurate and up to date. To the extent permitted by law, medicine X limited, its employees and agents accept no liability (even if negligent) for any injury, loss or damage caused by reliance
For a full list of references please forward enquires to: amandalangerak@medicinex.com

Acknowledgements

A huge thanks to all that have contributed to Urticaria Xplained!

Med writer: Dr Jessica Johnson
Script writer: Shawn deLoache
Artist: Marika Zandukeli

Reviewers:
Case Study
Steph

ASCIA Jill Smith and Sandra Vale
Skin and Cancer Foundation Peter Monaghan

Expert health professionals
Dr William Smith, Specialist Immunology and Allergy Physician and Immunopathologist, SA
Professor Connie Katelaris, Professor, Immunology & Allergy, NSW
Dr James Choi, Dermatologist, Immunologist, NSW
Professor Rod Sinclair, Professor of Dermatology at the University of Melbourne, VIC
Dr Katherine Armour, Dermatologist, VIC

Thank you to other community members who contributed feedback on the Medicine X Facebook page.

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Legals

Urticaria Xplained is kindly sponsored by Novartis

Novartis Pharmaceuticals Australia
54 Waterloo Rd Macquarie Park NSW 2113

Urticaria Xplained

First published 2016 by Medicine X Proprietary Limited (Pty Ltd)
PO Box 1179 Newport Beach NSW 2106

www.medicinex.com

Text copyright © 2016 Medicine X Pty Ltd
Illustrations copyright © 2016 Medicine X Pty Ltd

Digitally produced in Australia

All rights reserved. No part of this publication may be reproduced or utilised, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or by any information storage of retrieval system without the prior written permission of both the copyright owner and the developer of this work. Medicine X Pty Ltd assert to by recognised as the designer and developer of this Urticaria Xplained Application.

Copyright © 2016 Medicine X Pty Ltd, “Urticaria Xplained”, “Medicine X” and logos are trademarks of Medicine X Pty Ltd and may not be copied without written permission. All rights reserved. Urticaria Xplained Application design, logos, custom graphics, the selection and arrangement thereof, and all software are Copyright 2016 by Medicine X Pty Ltd.

Copyright © 2016 Medicine X Pty Ltd

Any language translations of this Urticaria Xplained, either now or in the future, must have the permission of the author being the copyright and derivative right holder of the source language text. Responsibly for the translation into those languages contained within this Urticaria Xplained lies entirely with the Medicine X Pty Ltd. All other trademarks, product names and company names of logos cited herein are the property of their respective owners.

Reproductions or adaptation of content in Urticaria Xplained must acknowledge the original contributions of the Australian Urticaria Xplained reviewers.

The information in this app is of a general nature only and not intended as a substitute for professional health advice. Nobody should act in reliance on any statement contained in this app and should always obtain specific advice from a health professional. Medicine X Pty Ltd has made reasonable efforts to ensure that the health information contained in this application is accurate and up to date. To the extent permitted by law, Medicine X Pty Ltd, it’s employees and agents accept no liability (even if negligent) for any injury, loss or damage cause by reliance on any of this information.

Digitally produced in Australia

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